Urban FT
Overview
A passionate advocate for the underdog, Urban FT provides digital banking services to more than 700 clients, most of which are community banks and credit unions representing 10% of U.S. based financial institutions with up to $20B in assets.
My responsibilities:
• Branding
• Collateral Design
• Motion Graphics
Logo Design
For only being open just under a decade and having such a major stake in the industry, Urban FT is truly owning and redefining the term FinTech. This stance meant that the “FT” in the logo had to be strong enough to stand alone and still have prominence.
Urban FT’s solutions are all created from the same building blocks and thus are modular in nature. The “FT” logo mark is created from 3 simple pieces which come together to have meaning for the viewer.