In reinvigorating Expert Institute’s brand, I prioritized clarity and connection. Opting for the "Poppins" typeface aided swift information scanning, while authentic imagery fostered a professional touch. I opened up the colour palette to vibrant wave gradients that harmonized with the classic Expert Institute blue, which now signaled strong calls to action. Together, these elements forged a brand identity that exudes professionalism and relatability, resonating deeply with our audience.