DojoMojo Mascot Redesign
Overview
DojoMojo is a growth acceleration platform for eCommerce marketers. It helps brands attract, engage, and convert new leads through sweepstakes, SMS marketing, audience insights, and partnership marketing. DojoMojo reached out to redesign their mascot “Mojo Tiger”. They wanted a more youthful feeling mascot to represent their brand. They reached out to redesign their mascot “Mojo Tiger”, opting for a more youthful feeling figure to represent their brand.
Mojo Tiger
After generating a series of preliminary sketches, I arrived at a design for a simplified mascot characterized by its utilization of fundamental and elementary geometric forms. Drawing inspiration from the concept of chibi characters, I deliberately accentuated the cuteness of the character by emphasizing a disproportionally larger head relative to the body. Additionally, I incorporated rounded edges, effectively imbuing the character with a more amiable and approachable demeanor.